— Tigris Li,  creative technologist & 3d motion designer

Be Open to More Joy

Selfridges x More Joy


To mark the launch of More Joy by Christopher Kane online and in-store at Selfriddges London, I was asked to create x2 3D animations depicting what ‘More Joy’ means to me and the joy I aim to give other this year.


This is ‘Be Open to More Joy,’ featuring the More Joy apron, cup, vinyl slipmats and the More Joy mantras.